The Central Consumer Protection Authority (CCPA) has issued thirteen notices to leading digital marketplaces against listing and sale of walkie-talkies on e-commerce platforms without proper frequency disclosure, licensing information, or Equipment Type Approval (ETA) which constitutes a violation of the Consumer Protection Act, 2019.
These platforms include Amazon, Flipkart, Meesho, OLX, TradeIndia, Facebook, Indiamart, VardaanMart, Jiomart, Krishnamart, Chimiya, Talk Pro Walkie Talkie and MaskMan toys.
Walkie-talkies are being sold on e-commerce platforms without mandatory and clear disclosures regarding the requirement of a wireless operating license or compliance with applicable laws. The product listings for walkie-talkies do not specify whether the device requires a license from the concerned authority for use. The omission of details such as frequency range, licensing obligations under the Indian Telegraph Act, 1885, or the Wireless Telegraphy Act, 1933, and the Use of Low Power, Very Low Power Short Range Radio Frequency Devices (Exemption from Licensing Requirement) Rules, 2018 and the potential legal consequences of unauthorized use, misleads consumers into believing that the devices are freely operable by the general public.
Furthermore, the Consumer Protection (E-Commerce) Rules, 2020 require marketplace e-commerce entities to provide clear and accessible information that enables consumers to make informed decisions at the pre-purchase stage. The sale of non-compliant wireless devices in the absence of essential regulatory disclosures misleads consumers and represents a serious breach of statutory obligations.
The Central Authority observed that several platforms were allowing the sale of walkie-talkies without clearly specifying the frequency range; without valid Equipment Type Approval (ETA) from the Wireless Planning and Coordination (WPC) Wing and without proper disclosure of licensing requirements to consumers.
A preliminary analysis further revealed an alarming volume of such listings across these platforms, including approximately 467 listings on Amazon, 314 on Flipkart, 489 on Meesho, and 423 on TradeIndia, indicating the widespread scale of the issue.
The Central Authority has requested information regarding name and contact details of each seller, product URLs and listing IDs of the walkie-talkie devices, details of frequency specifications and any licensing information displayed on the listings, whether ETA/WPC certification details have been collected or verified for these products; and the number of units sold per listing from January 2023 to date.
Further, in view of the rampant non-adherence to existing legal provisions by e-commerce entities, the Central Consumer Protection Authority (CCPA) has found it imperative to issue specific guidelines to ensure compliance with the law and safeguard consumer interests.
These guidelines will be issued under Section 18(2)(l) of the Consumer Protection Act, 2019. The Draft Guidelines for the Prevention and Regulation of Illegal Sale and Use of Licensed Frequency Range Wireless Telegraphy Apparatus including Walkie-Talkies on E-Commerce Platforms, 2025 will soon be placed on the website of the Department of Consumer Affairs for public comments/suggestions/feedback. A letter in this regard has been written to the Ministry of Home Affairs and the Department of Telecommunications to seek their valuable inputs.
These draft guidelines aim to ensure due diligence by platforms before listing such products,
mandate verification of seller credentials and certification, introduce automated monitoring and takedown mechanisms for unauthorized listings, promote consumer awareness through proper disclosures and enforce penalties and platform liability in case of non-compliance
The CCPA reaffirms its commitment to ensuring a fair, safe, and transparent digital marketplace for consumers across the country.
